nextbike has a gender gap: on average, only 30% of our customers are women, as opposed to 70% men. And in general, more men than women in Germany ride bikes.
There must be more to it than that!
What are we doing to convince more women: We speak inclusively, we depict female users. We adapt our product, e.g. height-adjustable, ergonomically shaped saddle, adjust the brakes to be softer, offer e-bikes, cargoes and also child seats.
What else can we do, do you have any ideas? Write to us on our social media channels!
You are our community, so convince your femal friends, partners, mothers, daughters, sisters, aunts, cousins and colleagues to get on their bikes. Because cycling with or without nextbike is easy, fast, affordable and fun!
nextbike is the European market leader in bike sharing and stands for a multimodal and socially fair transport transformation. In over 300 locations in more than 20 countries, nextbike has established bike sharing as an elementary component of livable cities and regions. Integrated into public transport, the company offers millions of users the ideal means of transport for their daily needs with pedal bikes, e-bikes and cargo bikes.
nextbike
Erich-Zeigner-Allee 69-73
04229 Leipzig
Service: +49 (0) 30 69205046
E-Mail: kundenservice@nextbike.de
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